In December 2010 I blogged on
how I became a fan of the South African national soccer team (after I had
watched them play at Green Point Stadium in Cape Town). My newfound interest
was not related to the soccer team’s endeavors on the soccer field but rather
their involvement as ambassadors of the national South African campaign Brothers for Life. Brothers for Life
seeks to create a South African movement of responsible
men. Soccer and rugby players and a number of other known and respected
South Africans have assigned to the
brotherhood of Brothers for life and serve as role models who demonstrate how
a real man should behave. A brother
acts responsibly in various areas; he is not violent towards his partner (South Africa rates of gender violence and rape are among the highest in the world), he
takes fatherhood seriously and he protects himself and his partner from HIV
transmission.
The last couple of months I
have studied HIV prevention in South Africa. Through my studies
I found out that since the late 90s there is an increased focus on men’s involvement in HIV prevention
globally. The idea is to motivate men to
actively contribute to the halting the major public health problem of HIV and
AIDS. Brothers for Life is an example of such an approach.
Globally women’s empowerment is a major area of focus in the attempt to halt the spread of HIV in women. Women’s rights organizations empower women by e.g. informing them about their rights to decide over their own bodies and women’s programs assist women in generating an income which will help them become less dependent on male partners (and thus become more independent sexually). The disadvantage has been that men have felt threatened by programs that empower women and perceived it as an attack on masculinity and men’s position in society.
I believe that men’s
involvement approaches such as the South African Brothers for Life movement is
key if the HIV epidemic of South Africa is to be halted. Brothers for Life seek
to redefine the traditional notion of masculinity (defined heavily around
control and dominance over women) into a masculinity notion based on
responsible behaviors and men treating women with greater respect. Therefore if
they succeed in having men taking greater responsibility for the HIV epidemic
they may also forge new South African masculinities. Men’s involvement in HIV
prevention may thereby also contribute to a general betterment of women’s lives in
South Africa.